Automation in marketing is getting more sought-after by companies to improve their marketing strategies online. In today’s fast-paced digital world, the use of marketing automation can help businesses reduce time and money and increase the efficiency of their marketing campaigns.
In this post, we’ll give five real-world examples of marketing automation with different industry sectors and tools to help integrate this method into your marketing strategy. We will, for instance, examine how LeadsBridge can assist you in connecting the most popular advertising platforms to the other components of your marketing strategy to facilitate immediate and automated information transfer to leads.
How do you define marketing automation?
Marketing automation is about making marketing easier and allowing it to expand and grow businesses more quickly. In simplest terms, it will enable companies to automate tedious or time-consuming marketing tasks by making application technologies.
Automated operation of marketing automation saves time and money in the process of marketing.
What are some examples of automation?
The variety of things you can achieve with automated marketing is never-ending. However, here are a few marketing automation examples to enable you to understand the amount of time and energy you can save through automation.
Automation of marketing email
drip campaigns: Automated email series that deliver precise messages to users at predetermined intervals.
Emails based on behavior sending emails based on actions of users like abandoned carts or visits to websites.
Lead nurturing, Sending pertinent content to prospects based on their position within the funnel of sales.
Marketing automation for social media
Posts scheduled for the future: Social media posts are prepared ahead of time to maintain an ongoing online presence.
Social monitoring of media Monitoring mentions on social media and interactions in real-time.
Auto-responders automated responses to messages or comments on social media.
Automation of marketing content
Content management Automating the publication content of blogs, articles, and other forms of content.
Personalization of content: The delivery of content is customized to the interests and habits of web users.
Management and lead generation
Landing pages and forms Automatically collecting leads via web forms and then directing them to relevant lists.
Lead score assigning scores to leads in accordance with their engagement levels and behavior in order to prioritize follow-ups.
Segmentation Rules automatically categorize leads or leads by criteria such as characteristics, behavior, or history of purchases.
Content is a dynamic display of content that is personalized to various segments of your target audience.
Analytics and Reporting
Metrics of performance Monitoring important indicators of performance (KPIs) like open rates for emails as well as click-through rates and rates of conversion.
ROI Analysis: The process of calculating the ROI on investment for different marketing campaigns.
Shopping cart abandonment sends automated reminders to those who have abandoned items in their shopping carts online.
Product suggestions Recommending products to customers according to their browsing habits and purchase history.
Loyalty and retention programs for customers
Automating the accrual of loyalty points and reward redemption.
Automatically sending follow-up email messages to customers after purchase or during special occasions, like birthdays, etc.
Mobile marketing automation and SMS
SMS messages are sent by automated technology to customers regarding special offers, reminders, or even updates.
These are just some examples of marketing automation to provide you with some idea about its vast potential. Let’s dive deep into five useful examples of marketing automation to help you improve your marketing plan.
B2B marketing automation examples
For B2B companies, Lead generation is essential. Marketing automation can assist in this field by helping prospective customers through the funnel quicker and more effectively. For example, you can:
Set up a lead scoring system that will determine your leads’ levels of enthusiasm for your services or products. If a leader is able to pass some threshold, it will transfer it to the sales team. This reduces the time spent by your sales team because it allows them to concentrate on leads that are more likely to make a profit and convert.
The collection process is done by using your website forms or advertising platforms. Making it easier to capture leads’ data and transferring it to the marketing tool you prefer will eliminate any mistakes that could be caused by hand input while also saving you time.
For B2C companies, it is essential to maintain customers. In order to do this effectively, you must be aware of the behavior of your customers and anticipate their requirements. Here are a few examples of B2C example of marketing automation:
Send emails to abandoned carts. If a buyer places an item in their shopping cart but doesn’t finish the purchase and doesn’t complete the purchase, an automated email may be sent out to prompt them of the need to complete the purchase. This can be improved by providing discounts or free shipping in order to motivate the buyer to finish the purchase.
Send targeted, personalized emails based on the consumer’s purchasing history. This will increase engagement and decrease the rate of churn.
Email marketing automation examples
Marketing automation through email is the first place that businesses get started in the process of marketing automation. Customized emails can be made and sent out to prospects based on their preferences and behavior or other aspects. Here are some simple yet efficient examples of email marketing automation to help you start:
Create a welcoming message. Emails that welcome you are characterized by a 91.4 percentage of the opening rate as well as a 40% better reading percentage than the standard email.
+Streamline your data management process with Facebook Lead Ads and Welcome Email. TRY FOR FREECreate targeted email campaigns based upon certain actions, for example, when a client registers or completes the purchase. You can also separate your email list based on preferences and interests and automatically send out targeted emails. Individualized emails have higher conversion rates than standard newsletters since clients feel valued and appreciated.
If you’d like the step-by-step guide to how to set up a successful marketing automation workflow, look into this post: Five marketing automation workflows that can help improve the efficiency of your company.
CRM marketing automation examples
Through CRM automation for marketing, the emphasis is on customer relations. It is easy to manage your customers’ leads and interactions, for example, maintaining track of site visits, their activity history, as well as social media interactions from one place. Examples of CRM marketing automation you may find helpful include:
Automating tasks, for example, sales tracking, lead generation, or the registration of events. For example, when an agent for sales logs a sale, the customer is moved automatically to the next step that is part of sales, which is nurturing. This reduces time and ensures that no lead is lost in the shuffle.
Auto-assigning leads automatically to the best sales representative in accordance with their character, such as interests, preferences, or.