It isn’t easy to find new customers, and this is especially true in the automobile sector. It’s not just difficult in terms of securing attention, but it’s also expensive. According to research, it’s seven times more costly to get new customers than to keep existing ones. So, how can you expand your customer base while staying within the budget? Consider generating automotive dealership events to incorporate into your calendar of business events.
That being said, making the most effective and successful car dealership event ideas for your business could be a challenge. Not only should they be financially profitable, but they must also attract the customer you are targeting to your product and service. To be successful events, they must be short, precise, and well-organized.
LeadsBridge provides auto industry-specific integrations that allow your business to streamline its marketing strategy and improve its marketing campaigns. Along with managing your lead information in real-time, These automated data bridges will help you select leads with high quality as well as increase results and conversions.
This article takes a closer look at the 16 potential events for car dealerships that you can use to broaden the scope of your business and increase your profits.
Get started with a free car wash.
While it might sound like a straightforward, auto dealer events marketing strategy like this will be very popular with clients. People are always attracted by something that makes their lives simpler, and getting a complimentary clean for their vehicle isn’t an exception.
The idea of a free wash offered to every client who brings their car to be cleaned is an idea worth looking into to motivate new customers. This kind of event is easily incorporated into the calendar during the spring season in order to reach those who have cars that require an overhaul after winter.
After the client has had an experience with the experience, they’ll be more inclined to come back to your company to clean their car or other possible service requirements. To get more ideas, take note of how Daytona Dodge Chrysler Jeep Ram integrates this kind of method of promotion into their company.
Local events and sponsors
The idea of sponsoring local events is a car dealership-related event concept that has the potential to bring multiple benefits to your company. Sponsorship not only creates more brand recognition and increases visibility and brand awareness, but it also allows you to establish a bond with the community by fundraising or other charitable activities. This will result in increased traffic flowing towards the dealership because of the positive impression it leaves on customers.
In the same way, hosting events is an alternative option. Making your store the venue for an event that is free can attract an array of potential customers. The positive image of your brand, when combined with the right building of new relationships, could result in a higher number of customers who will become a part of your company. Naturally, you’ll need to create appealing and vibrant visual material, which entails employing professional photographers with trusted auto photography Retouching services or even cooperating with promotional and design experts.
Don’t be afraid to be imaginative. Check out how Franklin Sussex Auto Mall attracts customers to attend their Safari on Savings by using the snapping of alligators.
Run a tax return promotion.
Tax season is a good period for sales at car dealers’ events since consumers have more disposable income due to tax refunds. One method to lure customers to your store is to have a tax-return promotion. This offer will motivate them to deposit the vehicle that they prefer in accordance with the conditions you set.
There will be those who lost money with their returns or who did not receive the return they had hoped for. This is not an area that should be ignored. It is possible to attract them by offering oil changes for less or offering them the opportunity to participate in competitions and win free tire changes for one year. This shows that your company provides a wide range of services to all customers and not just the ones who can afford to spend a lot.
In addition, tax season provides a great opportunity to market to business owners. It is possible to think about hiring a tax professional in your dealership for a certain time frame to talk about the advantages of buying new business vehicles to be used in the coming tax year. This will let you develop an electronic database for business owners that you can target at the time of the year.
Give an incentive that is based on testing.
Test-drive incentives are an innovative automobile sales concept that can increase sales. You can do this by providing incentives to potential customers who try an exact make or model in your store or customers who bring a companion along to test the possibility of buying.
You could offer people prizes such as gift tickets, sweepstake entries, or prize packs sponsored by sponsors. This promotion could be advertised via social media as an opportunity to generate leads and then followed by an email marketing campaign that is targeted at interested customers.
LeadsBridge integrations can assist in enhancing the automation of this process by integrating your advertising platforms into your favorite email marketing software to make the conversion process easier and more efficient.
The most successful automobile dealership event ideas are those that reward referrals via word of mouth. It is not only effective, but it also creates an image of positive perception for your business when it is often recommended by a family or peer member. These recommendations also help to build and strengthen the brand’s loyalty.
Make sure to advertise the promotion where those who make a referral to your business that leads to the purchase of a product will be awarded prizes like tickets to an event, gift cards, or free services. Send out your online business card that includes the contact information of your dealership as well as event tickets and prizes via your website or social media channels to ease the customer’s burden.
Tesla is a wonderful illustration of this innovative concept of selling cars. They launched a campaign that awarded customers whose recommendations led to a purchase in addition to those who became new customers. Every new customer who was referred to them received $1,000 towards the purchase. This program resulted in a 40% ROI (Return on investment) on behalf of Tesla.
Free car seat security clinic
Safety clinics for car seats that are free are a great car dealership idea to bring families to your establishment. In the community, there will always be parents trying to figure out how they can protect their children. Auto safety plays an important part in this.
The idea of hosting events to educate parents on how to install correctly car seats that are suitable for children is an excellent chance to show the product you sell and also ensure your customers safety. Installing can be demonstrated on various vehicles, with a focus on the growing and new families.
These kinds of events will place your business in people’s minds, which means that you’ll likely be the first dealership they think of when they are looking for an upgrade.