The new generation of auto buyers is here. They are also the hardest to market to. The Millennial generation, or those born between 1982 and 1999, is the largest and most expensive age group.
Millennials are often misunderstood and stereotyped. They are portrayed as being obsessed with social media and technology, having a shorter attention span than previous generations, and often blamed for the decline of the automobile industry. Truthfully, millennials are still buying cars.
A lot of car dealers don’t understand how to meet their needs due to the change in attitudes, communication methods, and technology. AutoJini has compiled a comprehensive guide to auto sales for millennial buyers. Continue reading to find out more about the seven trends in millennial car purchasing.
Millennials prefer mobile devices
To reach millennial car shoppers, you must first ensure that your website is responsive and mobile-friendly. It is important to reach consumers who are tech-savvy, no matter which device they use to access your dealership’s website.
The importance of affordability is greater than ever
The 20-35 age group is the most educated but also the one with the highest student loan debt. Payment plans that allow younger customers to pay less over a longer period will appeal to them and enable them to buy more expensive cars.
The millennials value individuality
The millennial generation is more likely to want a car that is unique and reflects their personality. This factor will be even more important when it comes to purchasing a vehicle. Your marketing messages, your customer service, and your communication with younger customers must be tailored. Show them how the car that they are going to buy is different and unique from other vehicles in your lot.
The millennial generation values productivity, and they don’t enjoy the idea of wasting their time.
Modern society is obsessed with productivity and the need to be on the move. Every minute counts. You can make your customers’ lives easier by using our features, such as the ability to submit finance forms or schedule appointments online.
Review sites are more popular than ever
It’s now easier than ever for people to share their personal experiences with businesses and dealerships. Online reviews are as trustworthy as a recommendation from a family member or friend. Here is our guide to online review mistakes auto dealers should avoid.
Email and live chat are their preferred methods of communication.
Many younger consumers avoid telephone calls and face-to-face interactions. Communication can be difficult! AutoJini’s websites offer a live chat option so that you don’t miss a single potential customer. We believe and are aware that emails help build brand equity and loyalty.
The millennial generation is more likely to reside in larger cities, where they can easily access public transport and ride-sharing services.
John Zimmer, co-founder and CEO of Lyft, predicted that car ownership in major U.S. Cities would cease within six years. Although car ownership won’t die any time soon, the transportation needs of millennials in large cities will change. It is important to provide these options as an alternative to buying a vehicle at your dealership.
The millennial generation is often referred to as being the least understood, but this doesn’t make them any less valuable. Understanding the differences between generations will help you market your car to customers of any age. Call us at 515-232-2024 for more automotive marketing tips, or click the button below.